If you have found yourself in the situation of trying to manage a negative web presence or reputation, you are likely to have many questions. Some of these questions are more specific than others, however. You may wonder about hiring an outside firm to do the work for you, such as a reputation management company. You may even wonder whether or not there are good, free sources of information on the Internet.
The answer to those questions depends on what it is you are trying to find out. For example, if you are researching one specific case of bad reputation management examples, you can look at various newspapers, magazines and Web sites. However, if you are attempting to research a myriad of different sources, you may find yourself searching for hours online! The truth is that you should probably use all of the free sources you can find, although sometimes those sources are not quite enough to give you the full picture you were looking for. There are so many wonderful, useful, informative and entertaining sites on the Internet that even if you only skim through them briefly, you will still learn something useful.
Reputation management examples on the Internet focus almost exclusively on businesses and marketing strategies. As you probably know, the Internet is a fast-paced, very dynamic medium that makes it extremely easy for even established brands to slip up and make a mistake. However, there are also many bad reputation management examples out there that involve marketing strategies which are very similar to those that would be used by brands in their offline lives. This is why reviewing an individual’s reputation online can sometimes be hard to pull together if you don’t know where to look first.
One of the most helpful sources for researching the origin of bad reviews is to turn to social media. You can generally see where reviews appeared first on the Internet because they are written in a highly visible place – on the discussion boards of various websites. For example, if a review was originally posted on a tech website, you can likely find it there. If a review was initially posted on a video game review site, you can probably find it there as well. This way, you can review a variety of different bad reputation management examples from different places and understand where they came from and what caused them to appear first.
Another great resource for researching the roots of online reviews is to consult the “APR” or Advertising Research Platform. The APR was designed by Internet giant Google to provide users with a quick and easy way to track specific ads and understand how they appear across the Internet. The APR now covers a wide variety of services including social media, online reputation management, SEO, email marketing and more. You can log in and use the tool by logging into your Google account or Gmail and then navigating to any URL. The APR helps you track everything from organic search results to paid campaigns to identify where your ads were found on search results pages, and what keywords were used to drive them.
If you would prefer to skip the research and analysis needed to understand online reputation management, you can look to some examples from the field of social media. Social media has exploded over the past decade and continues to influence and shape our culture in major ways. The good news is that this explosion has given rise to many great online reputation monitoring tools. Some are free while others require a small monthly or yearly fee.
One of these popular and effective online reputation monitoring tools is called “osoof” (pronounced “oo-sow”) and it was created by Ketchum, an Internet marketing firm. Osoof allows you to search for specific terms and quickly discover relevant information based on the key phrases you enter. In addition to letting you find out how other users feel about a business you are already promoting, Osoof can also give insights on how other businesses are doing. You can get valuable insight into your competition through viewing detailed data about key phrases being used to promote your site. When it comes to reputation monitoring, it’s important to get as accurate a read on the industry trends as possible.
Some other examples of excellent online reputation monitoring services are Fenton and Openside. Fenton is extremely popular because it provides interesting summaries of stories about specific individuals, businesses, products, etc. Openside features reviews that discuss specific topics, websites, brands, or individuals. Both provide incredibly valuable information that can help your business in many different ways. Remember that there are bad apples out there so by taking advantage of these two great examples of online reputation management services, you can be sure to cover all of your bases.