Online Reputation Management for Doctors
What’s the secret to online reputation management for physicians? Sadly, many physicians have already got a reputation built. For each proactive online reputation management expert actively managing their online reputation, there are literally dozens of others who aren’t. If you’re reading this, chances are that you currently fall into one of those two categories.
What if you could get around the bad reputation that you’ve built up by creating a positive one instead? Would you do it? Can you really trust other people to consistently give your name and reputation a clean bill of health when you need it the most? Let’s explore the answer to those questions.
You’ve probably heard that social media allows you to connect with your friends and family members. This is true. It also allows you to connect with other healthcare provider like yourself. However, most people use these websites as a place to air out their grievances – especially negative reviews. Unfortunately, these same people are the ones reviewing your doctor’s services.
This is why it’s so important to manage your reputation online. It’s a lot easier than trying to manage it offline. The first thing you can do is avoid using websites that automatically ping your name and website in every review and discussion they have. This is done by many doctors and other healthcare providers. I don’t know why some providers would do this, but it’s not necessary. You can simply skip that altogether.
Instead, focus on providing only good and honest reviews about your practice online. This makes you appear more professional, and prospective patients will view you as a quality practitioner. Don’t forget to use key phrases and keywords when you write your reviews. This makes your reviews appear more tailored to your niche and provide specific information to help viewers make an informed decision.
Additionally, be sure to monitor your reputation online. The easiest way to do this is to monitor what your patients and current patients say about your practice. Simply go through each review and find specific issues that could be causing problems for your reputation online.
Once you have identified the problems, resolve them. If it’s a minor issue, consider explaining the issue. If there are multiple complaints, then address them all. The best way to handle an online reputation management for doctors is to provide great customer service and stay clear of any issue that isn’t directly related to your service. This will leave your patients and existing patients happy.
The bottom line is that online reputation management for doctors should be a top priority for every health information provider. It’s a way to enhance your patient experience by providing detailed, organized reviews about your practice. By doing this, you are creating trust in your name and becoming the trusted physician they seek. Your patients will feel more confident about using you for their health care needs. This will lead to more patients seeking your help when they need it, improving your practice’s profitability.
In order to gain a great deal from this type of reputation management for doctors, you must address all of the issues in your practice as quickly as possible. Don’t leave any issues for later in the day. Some patients might not realize that you have done something wrong until months later, leaving you without the time to fix problems or offer explanations. By addressing issues quickly, you can regain the trust of your patients and gain the best doctor among your peers.
Think like a client when handling the issue of online reputation for doctors. Instead of responding to every complaint with a generic comment, respond like a doctor would to address a specific concern with specific detail. For example, if you notice that one of your patients is upset at your practice for privacy issues, offer to meet with them at a coffee shop or a local restaurant so that you can discuss the situation personally with them. This shows that you understand the importance of patient privacy and respect their right to be heard.
The most important thing to remember about online reputation management for doctors is that your practice has to be consistent with everything else you do online. Don’t use Facebook, MySpace, or Twitter for business purposes unless it is to provide personal information or for customer service. You should also be careful about what information you post on your personal page or public sites like YouTube and Craigslist. It is best to keep all of your information professional and only recommend specific services to customers when asked to do so in a public setting. Even though you might like to post links to your blog, never include any information like a phone number or website in these posts.
Once you have addressed your practices issues with online reputation management for doctors effectively, the last thing you need is more negative attention from patients or other professionals. Doctors should think about their online profiles while they are working on their profiles. They should be sure that their profiles are clean, detailed, and professionally designed so that they won’t have to worry about their profiles being scrutinized by other people. When a person is looking to see what a doctor does for a living, they should be able to find many testimonials and reviews on the services that the doctor provides as well as his or her professional expertise.