Everyone is familiar with the term “online reputation repair” but how many know what that actually means? The first thing to understand is that it is a word that is often used by people in online forums who are getting their business and service noticed by others.
Reputation is what you think others think of you and whether or not others have heard of your business. If they haven’t, then you’re in trouble. In this day and age, having bad business is more common than good business and you must be aware of this if you want to be successful.
When people discuss online reputation repair, they usually discuss the situation where there is a social media disaster taking place and then the individual, in question, is simply removed from the social network. Here’s how it works.
Often, a social media platform will make a rule that the person’s name must never be used or referenced by other members unless they have permission. It could be something as simple as that the name must be “created by” an employee at a certain time of the year or that they cannot include someone’s name in a business website in any way.
In these situations, it is the expert in the field who is called upon to assess and treat the situation that would be faced by a company if it were faced with a high profile name crisis. In the case of something like the Jim Carrey incident, the expert would understand the ripple effect that could be caused when such a mistake is made and also the potential damage done to an already troubled reputation. Such is the world of the social media.
On the Internet, there are lots of websites which offer their services as an online reputation repair company. These are the services that you would call in when you need a professional opinion on the appropriate course of action to take to deal with the situation.
In the case of the Jim Carrey situation, the expert on the situation would look at all the details of the situation. He or she would look at how badly he hurt his public image, how much damage was done and how far along the damage could go.
If all the negative information about the person had been displayed publicly, the experts would look at how many websites where the negative information was posted. They would examine these sites to see if they were adequately protected.
Once the experts had studied the situation, he or she would provide a report to the company providing the online reputation repair services. The company would then take the information provided to determine the best course of action to take.
The expert’s report would also contain recommendations for taking action in the event that the information was made public. It might be advisable to either remove the information from the website or protect the reputation.
This is just one example of an expert’s report. There are so many that you could use to help determine whether or not a situation warrants such a report.
These online reputation repair experts could work well for a company that wants to evaluate the impact of a social media controversy and also make sure that the problem was not of any lasting or irreparable nature. Simply put, they could be the first line of defense in determining whether the online reputation crisis needs immediate attention.