Basically, online reputation repair is simply the act of managing what surfaces when someone looks up to you on the internet. Online reputation repair is all about managing the way people view you or your business when they look up to you or profile you online. Their results are usually populated with helpful, relevant information about you and your business. This helps to build your online presence and brand recognition. In other words, it builds trust.
To be clear, we’re not talking about doing something as sophisticated as creating a “singular negative” profile for each online profile that you manage. That’s beyond the scope of this article and would require the attention and skills of a professional reputation repair company. What we’re discussing is a process of removing negative content from your business web pages – this can range from removing offensive language to removing outdated information. It can be done by anyone who has basic computer skills. Today’s software allows for anything from simple tasks to extensive research into your web pages.
Many reputable reputation repair companies offer the service of online reputation monitoring for a small additional fee. This monitoring service is designed to identify patterns of behavior that could result in harm being done to your business. For example, if a web site that features your company’s information is suddenly shown to have negative comments, these review management services would spot this as soon as possible and report this activity to you. This can prevent harm from taking place, as can simply remove offensive content. These review management services can alert you to potential problems before things get out of hand.
A negative review on your site could adversely affect the number of people who come to your web site. Even just one bad review can have a domino effect – if hundreds of people start posting negative reviews on your web site, your ranking will be affected and may be considerably lower than you’d expect. Some review management services offer the ability to quickly remove any negative content – regardless of whether it was written by a current or past customer. In addition, some services will also monitor the progress of these reviews to notify you when changes are necessary to address negative content.
Reputation monitoring and removal are only the beginning of the benefits provided by online reputation management. The best way to think about your brand is to think about your customers. Your customers are the key to your business success, so developing a positive online reputation management strategy will do wonders for your bottom line. When people feel comfortable buying your products or services, they are more likely to buy again. And they are much more likely to refer your business to their friends and family if they feel good about the brand they are buying from.
If you’ve ever read through some of the first page or two of Google search results, you may have noticed a surge in competition for certain keywords. It’s an unavoidable part of the Internet universe – people will soon be trying to get to the first page for the keywords they want to target. One of the best ways to ensure that your website appears on the first page of search results is to run a keyword search on your brand name, and then compare the number of negative news articles and negative web sites that appear on the first page alongside the number of positive news stories. In short, the more negative news articles that appear on the first page of Google search results, the more effort you should be willing to put in to improve your online reputation. In fact, if you’re spending money to improve your brand, there’s no reason not to put as much effort into building a positive reputation as you are into generating more sales.
In addition to monitoring and removing negative news articles and comments, reputation management companies also help businesses with their web site design. This can be difficult for a small business, which has limited resources. By using professional web site design software, small businesses can ensure that the first page of Google search results lists their brand names, allowing them to build positive online reputation for their businesses. Web site design is also an excellent way to attract new customers, and the more attractive your pages look, the more likely visitors will be to click on them, thereby increasing overall traffic levels.
In conclusion, it’s not difficult for small businesses to improve their reputation online – all it takes is a bit of time and patience. Avoid taking the advice of the first page of Google results and focus on improving your search ranking through a series of beneficial, online reputation management strategies. The more you focus on building a positive online reputation, the more you will benefit from increased sales and profits. And as we’ve seen, negative news articles and bad web sites don’t have to be an unavoidable part of the online experience.