As the nation marks its 50th anniversary of the creation of the White House Office of Public Services (OPS), the question of how to accomplish a top reputation management plan for government agencies has entered a new and more complicated era. This is largely due to the fact that social media and other traditional venues like newspapers have become so integrated into daily life, “Top speak” on such topics no longer means something that an agency should consider standard. In fact, it may be considered to speak as politically incorrect. The question as to how to accomplish a top reputation management strategy for government agencies in light of this is not simply one of efficiency and cost control but also one of societal responsibility. With increasing amounts of consumer based decisions due to search engines and the like, it is important for agencies to come up with ways to manage their own reputation online.
An agency’s ability to achieve a credible reputation will go a long way in ensuring its success over the next decade or so. On a positive note, agencies must take steps to implement a plan for improvement in all of their techniques for managing a credible reputation. Efforts should include a comprehensive assessment of their current practices, as well as the development of plans for improving their reputation repair portfolio over the next five to ten years. While agencies in June of 2021 will likely have already developed a reputation repair plan, the results of that plan will begin to show the effects of a plan well into the next decade.
There are a number of key questions, agencies will need to answer in order to determine which of the top reputation monitoring strategies they should utilize for the next decade. Of those questions, the most pressing question revolves around what an agency should do to ensure the sustained success of its online reputation monitoring efforts in 2021. What can agencies do to implement effective monitoring without unnecessarily adding extra costs to their budget?
One of the first steps that an agency can take to ensure the longevity of its online reputation management program in 2021 is to establish a long-term relationship with a reputable reputation monitoring firm. In order to gain such a relationship, agencies must demonstrate a commitment to maintaining the trust and confidence of their consumers. Agencies may wish to partner with an online reputation management firm that can monitor their reputation on an annual basis as well as provide recommendations for needed improvements. This ongoing monitoring should be conducted through a web-based service that allows consumers to easily track the reputation of an agency based upon the activities of the firm’s consumer panel. The web-based service should also allow consumers to obtain detailed information about how each specific business is performing.
The second strategy for finding the right reputation management company for the next ten years is to seek related reading recommendations. Related reading refers to any reading material that provides another party, such as a blog, with information pertinent to the particular industry in which an agency operates. The best places to find such information are from blogs and news articles that are focused on the particular industry in which an agency is based. For agencies that are new or have not developed a reputation management plan, seeking related reading will be a valuable initial step. Additionally, agencies that are focusing on improving a positive web presence will want to consult with experts who have experience in the field.
The third strategy is to consult with established, reputable third-party firms that can monitor and interpret web-based data related to a business. These firms can provide an objective analysis of the content on an agency’s web site and other online postings. Such data may include negative reviews, pending complaints, newsworthy items, and more. By consulting with a professional agency, those working to improve a positive business reputation will gain access to data that can be the key to turning something good into something great.
Finally, attorneys need to understand that they will be required to conduct some level of due diligence when engaging in reputation management strategies for the next ten years. In particular, attorneys will need to determine if the reputation management firm in question has an excellent track record monitoring and defending against false and frivolous lawsuits. Any such firm would be a great option because it represents a stable company with the resources needed to protect its brand name from potential threats.
When it comes to selecting a reputation management firm for the next five years, attorneys need to pay attention to several factors. First, a firm’s experience and success in the industry should be their number one consideration. Also, agencies that offer a reasonable fee should be strongly considered. Finally, juneauers need to stay abreast of new developments regarding online reputation monitoring. A legal firm’s ability to remain at the forefront of this important industry should be its number one priority.